The Face Behind The Brand

        T'Keah Nichole
Mother of 2, wife, lover of life and travel, DIY projects, wigs, dancing
and of course stylish eyewear. 


T'Keah Nichole turned a traffic situation into a triumph after the sudden passing of her mother in early 2020. After her mother's transition, she shortly resigned from her healthcare position to process it all. Through her time reflecting on her life, she now understands the value of self love, self awareness and happiness. Knowing that life is precious and oh so short, she decided to live her life her way, on her terms and unapologetically.. just as her mom did. As a way to keep busy and coping with grief, she tapped into online selling to earn extra income for her family. After several E bay sales, she thought about turning her love for eyewear & statement t-shirts into a business. Little did she know, SWB would be born. 3yrs later she has built an amazing online boutique and social media community of beautiful and fearless supporters, she calls "S.H.A.D.Y. Squad".